Team Building For New Internet Ventures & Ideas
When Building A New Internet Company — The Pre-Launch Is Just As Important As The Launch
Only the most elite Internet entreprenuer’s understand the important of pre-launch team building when involved with new Internet ventures.
I hear of numerous individuals that write businesss plans and study the markets before launching a company but what I don’t hear of are individuals marketing and promoting their pre-launch team building efforts. The idea behind this goes all the way back to your school days when you wanted to accomplish a simple task. For example…
Your 12 years old, you wake up one morning and decide… you want to play some basketball. You throw on some clothes and instantly run over to your best friends house and bang down their back door (because we didn’t have cellphones, texting, instant messenger, email, or even a phone line in the house that had a direct connection to whom you wanted to talk to). You would say… Hey! Bob! Basketball! Play, play play!”… and then Bob was ‘on the team’. Bob gets Sally, Sally gets turned down by Susy, but Susy is playing with Tom, which wants to play, so Sally bails off to play with Sally, and then its you and Bob and Tom and everyone is having a great time. You now have a basketball team… and then you can find the court to play. Simple, huh?
But as an adult we have a very different approach to this whole thing. As an adult we have complicated and skipped this team building task. Now we first find the court, get the uniforms, set the rules, set a time for the game, buy some cokes and chips to serve the players and crowd… and then build the team. In business, it gets even worse, in that we build the basketball court, register the team with the state, etc….. more complex and complicated. But in reality, the way teams are built (in the adult world)… is by your friends all just playing together and one day you decide that a team would be fun, and then you rent out a place to challange other teams… and then you have the game before you even know you built anything.
So here is a concept for you..
Instead of waking up one more and planning the new website… advertise and promote the concept to build a team. Try something like this…
“Successful business savvy web developer is seeking to build a team of individuals that are interested in establishing and operating a profitable web hosting company that will both sell web based products and services. I am interested in bringing on the following individual types: ect investors, web developers, marketing specalist, etc.” Each individual will be responsible for bringing both expertise and capital to the table and will have executive ownership and vote in company matters.”
Alright… you might write something a little better then that…. but with each custom ad you will target whom your looking to partner with. You can partner with investors, with web developers, with your marketing guys and ’sell’ out parts of the company in exchange for labor, capital investment, blood, sweat, and tears.
So instead of always looking at everything as being a solo product, or a partnership, start thinking in terms of team building and social networking to obtain the skill sets you need, the capital, and the company culture. Instead of just promoting your business, pre-launch your company with promotion to obtain not only your team, but your client, before you even open the door.
You would be surprised the kind of help you can find and others like yourself that believe in your ideas and are willing to put their money where their mouth is.
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