When To Use Banner Ads For Marketing
This is a samplel banner ad for graphic layout.
When To Use Banner Ads For Marketing
Are banner ads effective? I have spent tens of thousands of dollars running banner ad campaigns, and generally speaking, its never profitable. There are some cases that using banner ads work but in most cases, its simply a waste of money. Banner ads only work if you are promoting within a very targeted marketing and have a unique brandable or ‘icon’ to draw clicks in with, or if you are promoting within highly graphical industries such as gaming, art, or adult. Remember that people don’t ‘read’ banners like they do text so when you build a banner you want to leverage the ad to be 80% graphical, 20% contextual, and keep it to 7 words or less.
If your working on banners for the adult industry, remember to Photoshop because this is what gets clicks — people want to see abstract. If your doing banners for anything else then I would recommend having a custom logo built much like the example of my homepage or a banner I will attach to this. This draws attention and will give you the leverage you need to get the clicks. Remember… your ‘buying eyes’ and not brains — people don’t read these things. They are looking for eye candy and not words.
If your going to run banner ads then spare no expense on your banner — spend $100-150 to have a strong banner, maybe even flash driven otherwise you will lose a lot of money in promotion and sales. My personal recommendation — stick with text ads. If you have to go with banners — break out the illustration, humor, and find a graphical way to get your point across.
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